Helvetica Neue is the preferred display font face to be used for titles and headlines. This typeface is meant to be used in the THIN weight at very large sizes to give greater impact.
Helvetica Neue Roman is used as an alternate font intended to be used for all paragraph and smaller type sizes for better readability.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Embroidery:
Boo Boo Blue
Embroidery:
Salem Blue