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This is the Lotus Theory 1 – a wild new concept car showing off the future of the brand’s design, material use and technology.
Is this the closest thing we’ve seen to Lotus creating a sports car? It will be, at least before the Type 135 launches. The brand is very keen to point out that this new concept car isn’t a precursor to that, with it being the first of a more free-thinking series of ‘Theory’ concept cars. ‘Something will only get a type number when it’s been fully approved for production,’ says Ben Payne, Lotus Group’s vice president for design; ‘this is a different kind of exercise.’ You can read our exclusive chat with Lotus’ design boss here.
The exercise is to push Lotus forward into the next dimension and show off the brand’s ‘core design principles’: Digital, Natural and Analogue. Lotus says it’s aiming to be ‘a global performance brand by 2028,’ and elements of this car, and all future Theory concepts, will help to shape its future vehicles – regardless of whether they’re sports cars or ‘lifestyle’ vehicles like Emeya and Eletre.
