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This is the Lotus Theory 1, a pure concept that’s aiming to draw together a few of Lotus’ historically core values before we forget that Lotus does other stuff than tech-tilted, luxury electric SUVs.
But it’s also a projection of what those values might be in a world that’s electric and digital-heavy. Which is a weird niche to navigate when you consider what most of us would consider to be ‘Lotus values’, because words like lightweight, simple, innovative, and analogue aren’t usually associated with electric cars.
Trouble is, if you’re being cynical, it could look like a bit of a relevance-grab to take our mind off the big electric things in the current Lotus roster. But that doesn’t mean it’s not worth a look. The issue seems to be that most are pretty sanguine about the need to produce cars that actually sell globally (and we’re talking China and North America), which means - at the moment - electric and SUV-ish.
But the Eletre and Emeya, good as they are, are Chinese platforms, built in China (Wuhan, to be precise) and released in China before Europe. To drive, they’re pretty damn good, but they’re also big, heavy, luxury and electric. Precious little in there to point at and say ‘now that’s Lotus’.
